Technical SEO Services

Technical SEO is the process of optimizing your website’s infrastructure so search engines can crawl, render, index and rank it. It covers site speed, Core Web Vitals, mobile-friendliness, site architecture, XML sitemaps, canonical tags, HTTPS and structured data. Without a solid technical foundation, even the best content and backlinks can struggle to rank.

On-page SEO focuses on the content of individual pages — keywords, headings, title tags, meta descriptions and copy. Technical SEO focuses on the site as a whole: how it’s built, how fast it loads and whether search engines can access and understand it. The two work together: technical SEO makes your pages discoverable, and on-page SEO makes them relevant.

We crawl your website the way Googlebot does, then review Google Search Console, server log files, page speed data and your XML sitemap and robots.txt. Every issue — from broken links and redirect chains to duplicate content and schema errors — is ranked by impact and effort, so you get a prioritized, developer-ready fix list rather than a long report of warnings.

Start with anything that blocks crawling or indexing: accidental noindex tags, robots.txt blocks, server errors and broken canonicals. Next come issues that affect large numbers of pages, such as slow load times, poor Core Web Vitals, redirect chains and duplicate content. Enhancements like schema markup and internal linking improvements follow once the foundations are solid.

Core Web Vitals are Google’s page experience metrics: Largest Contentful Paint (loading — aim for under 2.5 seconds), Interaction to Next Paint (responsiveness — under 200 milliseconds) and Cumulative Layout Shift (visual stability — under 0.1). They’re a confirmed ranking signal, and improving them usually lifts conversions too, because faster, more stable pages keep visitors engaged.

Yes. AI Overviews, AI Mode and assistants like ChatGPT and Copilot rely on content they can crawl and understand. Clean HTML rendering, fast pages, a logical site structure and accurate structured data make it easier for these systems to find, trust and cite your content. We also review your robots.txt to make sure you aren’t unintentionally blocking the crawlers you want.

Often, yes. We compare traffic drops against known algorithm updates, check Search Console for manual actions and look for technical causes such as indexing errors, site migrations gone wrong, thin or duplicate content and toxic backlinks. Once we’ve found the root cause, we fix it and monitor recovery.

Critical fixes — such as unblocking pages or resolving indexing errors — can show impact within a few weeks, once Google recrawls your site. Broader improvements typically build over three to six months. We recommend an initial audit and fix project followed by ongoing monitoring, because new content, plugins, site updates and algorithm changes regularly introduce new issues.

Yes. We provide clear, prioritized tickets your developers can act on immediately, and we can implement fixes directly on WordPress and Shopify. We stay involved through QA and post-launch checks to make sure every fix works as intended.