Digital Marketing Training for Small Business Owners
Get found on Google and win more local customers — no agency needed. Practical, step-by-step training built for busy owners of local service businesses, shops, restaurants and contractors across the USA.
Why it matters
Your Customers Are Searching Locally. Can They Find You?
Most of your next customers will start with a phone search like “plumber near me” or “best bakery in your city.” If your business doesn’t show up in Google’s map results, on social media or in local listings, those customers go straight to your competitors.
The problem isn’t that small business owners can’t do marketing — it’s that nobody ever showed them a clear, simple system. Our digital marketing training gives you that system. You’ll learn exactly what to do, in what order, and how to measure whether it’s working.
By the end of the training, you will be able to:
Rank higher in Google Maps and local search results in your city
Set up and fully optimize your Google Business Profile
Turn happy customers into 5-star reviews on autopilot
Run affordable Google and Facebook ads that target your service area
Create social media content that brings people through your door
Track calls, leads and sales so you know what's actually working
Who it's for
Built for Local Business Owners Across the USA
This small business marketing course is designed for owners and managers who want results, not jargon. It’s a great fit if you run a:
Home Service Businesses
Plumbing, HVAC, roofing, landscaping, cleaning and pest control.
Restaurants & Cafés
Restaurants, cafés, bakeries and food trucks.
Salons, Spas & Studios
Salons, spas, barbershops and fitness studios.
Retail Stores & Boutiques
Retail stores and boutiques that want more local customers.
Professional Practices
Dental, chiropractic, law, accounting, real estate and insurance.
Auto Repair & Contractors
Auto repair shops, contractors and other local service companies.
No marketing background needed. If you can use a smartphone and email, you can follow this training.
Curriculum
What You'll Learn: Our Small Business Digital Marketing Course
Ten practical modules that take you from the basics to your own 90-day local marketing plan.
Digital Marketing Foundations for Local Businesses
Understand how local customers find businesses online, define your ideal customer and set clear, measurable marketing goals.
Local SEO Training: Rank in Your City
Learn local keyword research, on-page SEO for your website, location and service-area pages, citations and NAP consistency, and how to show up for “near me” searches.
Google Business Profile Mastery
Set up, verify and optimize your Google Business Profile. Choose the right categories, add photos and posts, answer Q&A, and appear in the Google Map Pack.
Online Reviews & Reputation Management
Build a simple system to ask for reviews, respond the right way to negative reviews, and use testimonials to win trust.
Social Media Marketing for Small Business
Pick the right platforms (Facebook, Instagram, TikTok, LinkedIn, Nextdoor), plan a 30-day content calendar and create posts that drive local engagement.
Google Ads & Local Service Ads
Launch budget-friendly search campaigns, use location targeting and call extensions, and understand Google Local Services Ads.
Facebook & Instagram Ads for Local Reach
Target customers by ZIP code and radius, build retargeting audiences and create offers that convert.
Website Conversion & Lead Capture
Turn website visitors into calls and bookings with clear calls to action, click-to-call buttons, forms and landing pages.
Email & SMS Marketing
Build a customer list and send simple campaigns that bring back repeat customers.
Tracking, Analytics & Growth Plan
Use Google Analytics 4, Search Console and call tracking to measure results, then leave with your own 90-day local marketing plan.
Training formats
Choose How You Learn
Live Online Classes
Join interactive Zoom sessions from anywhere in the USA. Ask questions in real time and get feedback on your own business.
Self-Paced Online Course
Watch on-demand video lessons, download checklists and templates, and learn on your schedule.
1-on-1 Coaching
Private sessions focused on your business, your city and your competitors.
Team & Workshop Training
Customized digital marketing workshops for your staff, chamber of commerce or business association.
What's included
Everything You Need to Start Marketing Today
Hours of video and live training
Local SEO checklist and Google Business Profile setup guide
Local keyword research template
30-day social media content calendar
Review request scripts (email + text)
Ad campaign templates for Google and Facebook
90-day marketing action plan
Certificate of completion
Training packages
Choose the package that fits your goals
Every package is taught live, on your own business, by people who run campaigns every day. Pick the depth of support you need, and upgrade any time.
Gold
Best for: owners getting started
Build a solid marketing foundation and launch your first campaigns with confidence.
- ✓8 weeks of live, hands-on training sessions
- ✓Marketing strategy, customer targeting and funnels
- ✓Google Business Profile and local SEO setup
- ✓Social media content planning and posting system
- ✓Launch your first ad campaign with our guidance
- ✓Templates, checklists and session recordings
- ✓Email and chat support throughout the program
Platinum
Best for: growing businesses ready to scale
Everything in Gold, plus the skills to run and optimize paid and organic growth.
- ✓12 weeks of live training plus 1:1 strategy calls
- ✓SEO: keyword research, on-page and content that ranks
- ✓Google Ads and Meta Ads: setup, tracking and optimization
- ✓AI marketing tools to create content faster
- ✓Google Analytics 4 and conversion tracking
- ✓Monthly review of your live campaigns
- ✓Priority support
Diamond
Best for: enterprises and serious business owners
Everything in Platinum, plus six months of 1:1 mentorship. We stay with you until you see results.
- ✓6 months of 1:1 mentorship for owners and in-house teams
- ✓A custom growth plan built around your business goals
- ✓Hands-on work on your real SEO, Google, Meta and LinkedIn campaigns
- ✓Marketing automation, CRM and lead nurturing setup
- ✓Training for your whole marketing team
- ✓Weekly performance reviews and optimization
- ✓Ongoing support until you see results in your marketing
Why Jst Digi
Training From Marketers Who Grow Local Businesses Every Day
At Jst Digi, we don’t just teach digital marketing — we do it for small businesses every day. Every lesson comes from real campaigns that generated real calls, bookings and sales for local companies.
Practical, not theoretical
Every lesson ends with an action you can apply to your business that day.
Made for the US local market
Strategies built around Google Maps, “near me” searches and local competition.
Plain English
No confusing jargon or tech overload.
Ongoing support
Get your questions answered as you implement.
Meet your trainers
Industry practitioners, not just lecturers
Every trainer actively runs campaigns for real clients, so you learn what works right now.
SEO & content lead
James Richardson
Head of SEO & Content Strategy
10+ years running SEO for Fortune 500 brands and UK agencies; former Head of SEO at a leading London agency.
AI marketing lead
Michael Torres
Director of AI & Automation
8+ years in AI-driven marketing in the US market, training teams at SaaS companies and growth startups.
PPC specialist
Sarah Mitchell
Senior PPC & Google Ads Specialist
Google Ads certified, with 7+ years managing multi-million-dollar budgets for eCommerce and B2B brands.
FAQ
Frequently Asked Questions
No. The course starts with the basics and walks you through every step. It’s built for busy small business owners, not marketers.
The training is available online so business owners anywhere in the USA can join.
It depends on the package you choose — our training packages run from 8 weeks to 6 months, and most students spend 2–3 hours per week.
Yes. Local SEO and Google Business Profile optimization are a core part of the training, and both directly affect your visibility in Google Maps and the Local Pack.
We show you how to start small and scale based on results. Many local businesses can test Google or Facebook ads with a modest monthly budget and grow from there.
Yes. We offer team training and custom workshops for small businesses and business associations.
Yes, you’ll receive a certificate of completion after finishing the course.
Ready to Get More Local Customers?
Stop guessing and start growing. Join Jst Digi’s digital marketing training for small business owners and learn the exact steps to get found online, earn more reviews and turn local searches into paying customers.