Google Ads Management

There is no universal minimum, but your budget needs to buy enough clicks each month for Google to learn and for us to optimize. For many local service businesses that means focusing on a tight set of high-intent keywords rather than trying to cover everything. We look at keyword costs in your market during onboarding and recommend a budget that can realistically produce leads.

Google Ads is one of the fastest channels available. Campaigns usually start generating calls and form leads within the first 2 to 4 weeks. Over the following months we refine keywords, ads, bids and landing pages to bring your cost per lead down and increase lead quality.

Always. The Google Ads account is created under your business and stays yours, along with all the data, campaigns and history. Some agencies keep the account so it is harder for you to leave; we do not. If we ever part ways, you keep everything.

Yes, when it is done right. Google Ads puts you in front of people who are actively searching for what you sell, like ’emergency plumber near me’ or ‘family dentist in Austin’. With proper conversion tracking, negative keywords and active management, it is one of the most reliable ways for a small business to generate leads. Where it goes wrong is when campaigns are left on autopilot.

Google Ads buys you a spot at the top of results immediately, but the traffic stops the moment you stop paying. SEO takes longer to build, typically months, but once you rank you get ongoing traffic without paying per click. Think of ads as renting visibility and SEO as owning it. Most small businesses get the best results using both: ads for leads now and SEO for long-term growth.