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Marketing Analytics Services
Turn scattered marketing data into decisions you can trust
We extract data from every channel, pipe it into one reliable source of truth and build dashboards that show exactly what’s driving revenue — and what isn’t.
What we cover
End-to-end marketing analytics, from raw data to revenue
Most teams have plenty of data but very little clarity. We connect the pieces so every channel, campaign and customer touchpoint is measured the same way.
Marketing analytics & tracking
GA4 and Google Tag Manager set up properly: clean events, key conversions and consent-aware tracking you can rely on.
Data extraction
We pull data out of ad platforms, CRMs, email tools and spreadsheets automatically — no more manual CSV exports.
Marketing data pipelines
Automated pipelines that clean, join and load your data into a warehouse such as BigQuery on a reliable schedule.
Marketing Cloud data
We unlock Salesforce Marketing Cloud and HubSpot data — journeys, email engagement and contacts — and connect it to revenue.
Dashboards & reporting
Looker Studio and Power BI dashboards built around how your team makes decisions, from exec summaries to channel deep-dives.
Attribution & insights
Attribution, incrementality tests and plain-English insights that tell you where to put the next dollar.
How we measure results
Metrics that tie marketing to revenue
Gartner found that marketing analytics influences only 53% of marketing decisions, often because data is inconsistent across sources or hard to access. We agree a small set of KPIs up front and measure every one of them the same way, every month.
Business outcomes
Revenue, customer acquisition cost (CAC), LTV:CAC and marketing efficiency ratio (MER) — the numbers leadership actually cares about.
Channel performance
ROAS, cost per lead, cost per acquisition and conversion rate by channel and campaign, compared on the same attribution rules.
Funnel & engagement
Lead-to-customer rates, pipeline velocity, email engagement and on-site behaviour, so you can see where prospects drop off.
Data health
Tracking coverage, GA4-to-CRM reconciliation and pipeline freshness, so you know the numbers are right before you act on them.
Our measurement framework
How we prove what’s working
01
Baseline
We audit your tracking and record today’s numbers, so every improvement is measured against a real starting point.
02
Attribute
GA4 data-driven attribution and CRM data show which channels and touchpoints contribute to each conversion.
03
Test
Holdout and incrementality tests — and marketing mix modelling for larger budgets — separate real lift from noise.
04
Report
A monthly scorecard against agreed targets, with clear recommendations on where to shift budget next.
Tools we use
Built on platforms you already trust
We’re tool-agnostic, but these are the platforms we work in every day. Everything is set up in accounts you own.
Tracking & collection
Google Analytics 4 and Google Tag Manager for accurate, consent-aware event and conversion tracking.
Extraction & pipelines
Supermetrics and Fivetran connectors that load ad, CRM and email data into Google BigQuery automatically.
CRM & marketing cloud
Salesforce Marketing Cloud and HubSpot data joined with web and ad data to show true pipeline and revenue.
Dashboards & BI
Looker Studio and Microsoft Power BI dashboards that refresh automatically and are easy to share.
What's included
Full-service marketing analytics
- Tracking audit and measurement plan
- GA4 and Google Tag Manager setup
- Automated data extraction from every channel
- Marketing data pipeline into BigQuery
- Salesforce Marketing Cloud and HubSpot integration
- Custom Looker Studio or Power BI dashboards
- Monthly insights and review call
Get a free analytics audit
We’ll review your tracking and reporting and show you where the numbers don’t add up.
Our process
How we build your analytics stack
01
Audit
We map your data sources, check tracking accuracy and find the gaps in your reporting.
02
Plan
A measurement plan with agreed KPIs, data architecture and a 90-day roadmap.
03
Build
We set up tracking, pipelines and dashboards, with weekly progress updates.
04
Optimise
Monthly insights, testing and reporting that keep improving your results.
FAQs
Marketing analytics questions, answered
Marketing analytics is the process of collecting, connecting and analysing data from your marketing channels to understand what drives leads, sales and revenue. It covers tracking, data pipelines, reporting and attribution, so budget decisions are based on evidence rather than guesswork.
Not always. Smaller businesses can often start with GA4 and Supermetrics feeding Looker Studio directly. Once you have several channels, a CRM and more history than the platforms keep, a warehouse such as BigQuery makes reporting faster, more reliable and easier to join together. We recommend the simplest setup that meets your needs.
Yes. We extract email engagement and journey data from Salesforce Marketing Cloud, join it with ad, web and CRM data, and report on how email and journeys contribute to pipeline and revenue.
A tracking audit and fixes typically take two to four weeks. A full pipeline and dashboard build usually takes six to ten weeks, depending on how many data sources are involved. You’ll see early dashboards well before the full build is complete.
You do. We build everything in accounts you own — GA4, BigQuery, Looker Studio or Power BI — and document it, so you keep full access even if you stop working with us.
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Ready to trust your marketing numbers?
Get a free analytics audit and a clear plan to connect your data and measure what matters.